The VR livestream that taught Millennials about GE’s 💡  

“Can you show influencers using

our lightbulbs… but make it like, cool?”

Adweek called it, “how brands should be using facebook live”. Almost 1 million people tuned in. Noah worked closely with the amazing Vayner team working through key messaging, influencer section, client direction, the first of its kind  set design and directing the live show. Building  a live experience that connected and informed consumers.